The Geexelerator is a 16-week pre-seed acceleration program taking place from August 16th- December 12th to help startups build a usable product, launch it online, and make traction.

Pre- Geexelerator phase (July 12th- 30th)

All teams who pass the interviews will join a pre-program phase in which they will be introduced to the basics of entrepreneurship, building teams and equity splits, startups financials and investments, and business model generation. At the end of this phase, teams will be required to submit a 3-min video pitch in order to pass for the Geexelerator.

Phase 1: Idea Validation (August 16th- September 10th)

Week 1 (August 16th- 20th)
  • Teams work on: Validating assumptions, preparing the business model canvas, and learning about the market study through case studies.
  • Mentors help with: Assumptions analysis feedback, BMCs review, market research, and market validation.
Week 2 (August 23rd- 27th)
  • Teams work on: Validating assumptions via secondary research, market research, and validation.
  • Mentors help with: Assumptions analysis feedback, BMCs review, market research, and market validation.
Week 3 (August 30th- September 3rd)
  • Teams work on: Validating assumptions via primary research, market research meetings with customers, and surveys.
  • Mentors help with: Assumptions analysis feedback, BMCs review, market research, and market validation.
Week 4 (September 6th- 10th)
  • Teams work on: Validating assumptions, and analyzing research feedback.
  • Mentors help with: Assumptions analysis feedback, BMCs review, market research, and market validation.

Hackathon: Build the Prototype (September 18th- 20th)

This is a fully virtual Hackathon where teams build their MVPs and landing pages in 3 days and present it in front of a panel of judges along with their pitch decks. This is the biggest filtering point of the program

Phase II: Technical Development (September 27th- November 15th)

In the past, Phase 2 used to be the technical development phase, teams were following the Agile Scrum methodology. Teams were wired in 4 sprints of two weeks, where every sprint they define the most important core feature, build it, test it with customers, and adjust. 

Now, we are working with teams depending on what they have, whether they are teams in the ideation phase and don’t have a product yet,  or teams who already built their MVP. 

Week 5 (September 27th- October 1st) Onboarding week 1st sprint
  •  teams work on: Defining and building the most important core feature, test it with customers through interviews and A/B testing Design UI/UX — Continue developing core features
  • Mentors help with: Business Development, Marketing, UI/UX and user testing, development reflection, and technical issues.
Week 6 (October 4th- 8th)/ 
  • Teams work on Building and shipping second core features/ user story and collecting feedback.
  • Mentors help with: UI/UX and user testing, development reflection, and technical issues.
Week 7 (October 11th- 15th)2nd sprint 
  • Teams work on: Testing and continuing to develop the second core feature/ user story and collecting feedback.
  • Mentors help with: UI/UX and user testing, development reflection, and technical issues.
Week 8 (October 18th- 22nd)/ 
  • Teams work on: Continuing to develop core feature  / Ship a new feature/ user story. Presenting KPIs and analytics to be tracked, and getting analytics tools set.
  • Mentors help with: provide teams with product feedback, UX/UI advice, and product-market fit.
Week 9 (October 25th- 29th) 3rd Sprint
  • Teams work on: Testing and continuing to develop core feature/ user story and collecting feedback.
  • Mentors Help with: UI/UX and user testing, development reflection, and technical issues.
Week 10 (November 1st- 5th)/ 
  • Teams work on: Testing and continuing to develop another core feature/ user story and collecting feedback.
  • Mentors help with: UI/UX and user testing, development reflection, and technical issues.
Week 11 (November 8th- 12th) 4th Sprint
  • Teams work on: Testing and continuing to develop core feature/ user story and collecting feedback.
  • Mentors help with: UI/UX and user testing, development reflection, and technical issues.
Week 12 (November 15th- 19th) 
  • Teams work on: Testing and continuing to develop core feature/ user story and collecting feedback.
  • Mentors help with: UI/UX and user testing, development reflection, and technical issues.

MINIMUM VIABLE PRODUCT DEMO SHOWCASE AT GSG (November 23rd)

Phase III: Launch and Marketing (November 22nd- December 19th)

Week 13 (November 22nd- 26th)
  • Teams work on: Creating and delivering a Product Launch Marketing Strategy
  • Mentors help with: Marketing strategies for a product launch.
Week 14 (November 29th- December 3rd)
  • Teams work on: Analyzing initial feedback and customer interactions, refining marketing approaches
  • Mentors help with: Digital marketing metrics and traction.
Week 15 (December 6th- 10th)
  • Teams work on Improving customer acquisition.
  • Mentors help with: How to use analytics tools to improve customer acquisition.
Week 16 (December 13th- 17th)
  • Teams work on Improving customer acquisition and improving KPIs
  • Mentors help with: How to use analytics tools to improve customer acquisition, reviewing marketing strategies, etc.

 Final DEMO DAY December 21st