Phase I: Entrepreneurship Fundamentals (April 3rd – April 22nd)
3 weeks phase. teams are introduced to Entrepreneurship fundamentals, such as Lean canvas, funding and investment, presentation skills, etc. T By the end of the phase, they will be able to define their business model and work on their market research
Week 1 (April 3rd- 7th)
- Teams work on: Startups’ Lifecycle, Market Study, and lean Canvas
Week 2 ( April 10th – 14th)
- Teams work on: Equity, funding, and investments
Week 4 ( April 17th- 21st)
- Teams work on: Pitching, pitch decks.
Final Presentation on April 21st
Phase II: Idea Validation and Market study (April 24th- May 22nd)
3 weeks phase. Teams work on validating their ideas, business model, and value proposition.
Week 4 (April 24th – 28th)
- Teams work on: Competitive analysis & Market sizing
Week 5 (May 1st – May 5th)
- Teams work on: Validating assumptions, preparing the business model canvas, and learning about the market study through case studies.
Week 6 (May 8st – May 12th)
- Teams work on: Financing modeling
Phase III: Building the product (May 22nd- July 29th)
Teams work using Agile scrum methodology in 10 weeks, 4 sprints, 2 weeks for each on defining core features and developing them.
Week 7 (May 22nd – 26th)
- Teams work on: Define and build the most important core features and collect feedback from customers.
Week 8 (July 5th – 9th)
- Teams work on: Testing and continue to develop the first core feature, through interviews A/B testing
Week 9 (July 12th – 16th)
- Teams work on: Develop the second core feature/ user story and collect feedback.
Week 10 ( July 24th- 28th)
- Teams work on: Continuing to develop core feature / Ship a new feature/ user story. Presenting KPIs and analytics to be tracked, and getting analytics tools set.
Phase IIII: Launching and Marketing (July 31st- Sep 15th)
6 weeks phase where teams will get ready to launch their products and get attraction.
Week 11 ( July 31 – Aug 4th)
- Teams work on: Creating and delivering a Product Launch Marketing Strategy
Week 12 ( Aug 7th – 11th)
- Teams work on: Analyzing initial feedback and customer interactions, refining marketing approaches
Week 13 ( Aug 14th – 18th)
- Teams work on Improving customer acquisition.
Week 14 ( Aug 21st – 25th)
- Teams work on Improving customer acquisition and improving KPIs
Week 15 ( Aug 28th- Sep 1st)
- Teams work on Improving customer acquisition and improving KPIs
Week 16 ( Sep 4th- 8th )
- Teams work on Preparing the final presentations
Final DEMO DAY Sep 15th